What Is Bid Shading & Why Should You Care?
Bid shading is an algorithm responsible for automated bid strategy. It creates an opportunity for buyers to avoid paying too much for ad impressions. Google recently announced its switch from a second-price to a first-price auction model. This change is supposed to …
World Cup Football Games Increase Publishers Revenue
At Yieldbird, our data analysts dug into the tremendous amount of statistics we have looking for a correlation between online revenues and football. In June and July of 2018, Russia hosted the FIFA World Cup. It all began in January 2009 when …
Pros and Cons of Managing Advertisement Blocking for Publishers
Publisher’s point of view on ad blocking Advertisement blocking is a must-have for many publishers. For most of them, the reason behind using it, are legal issues. However, not for all. All publishers working with the programmatic model know that one of …
Anchor Ad – How Does It Increase Publisher’s Revenue and Viewability?
About Yieldbird Yieldbird specializes in 360° advertising management and programmatic ad – inventory optimization. That is why we work with clients in more than 30 countries across Asia, Europe, and Latin America. The global company helps both independent and corporate publishers use …
Digital Video Instead Of Television. Audiences Are Shifting!
The consumption of digital video is increasing with each day. This happens at the expense of a decreasing television audience. It’s a sign of growth potential in terms of monetizing digital revenue. Most digital-video viewers are mobile users. There are a number …
eCPM, rCPM & Fillrate – Fundamentals of Website Performance Analysis and Most Influential Factors
Some publishers only look at total daily/monthly revenue to track their progress. Others monitor metrics like eCPM or rCPM (RPM). At Yieldbird, we observe ad-request eCPM on a daily basis. For us, this is the most objective performance indicator. Below, I will …
Why Unified ID Increases Revenues for Publishers?
The cookie and the internet were invented almost simultaneously. The cookie is one of the most fundamental, but also one of the most derided, browser mechanisms. Virtually all internet applications use cookies to work better. The basic point is to make it …
Yield Optimization for First-Price Auction
Simplicity and transparency will never happen. In theory, first-price auctions bring simplicity and transparency. The model assumes that buyers will bid exactly what they perceive as a value of the impression and everyone will be satisfied. The problem is that it will …
Google Open Bidding: Key Benefits for Publishers
After many years of struggle with the growing popularity of header-bidding solutions, Google rolled out EBDA (currently known as Open Bidding). Its own technology established in Ad Manager. Open Bidding is intended to make it easier for publishers to increase competition and …
Can AdX Optimization Drain Money from Header Bidding?
The question is not surprising. Today’s programmatic trade is a jungle that mixes several demand sources and two auctions types. It’s absolutely not transparent nor is it efficient, so it’s not exactly easy to understand the optimization mechanics. Yieldbird is a company …