Category: Publisher’s viewpoint

First or Second-Price Auctions: Does It Really Matter for Publishers?
What Google’s Shift to First-Price Auction Model Means for Publishers
The True Colors of Ads.txt
Clash of the Giants: PubMatic vs. AdForm
Confessions of a Biz Dev in the Digital Industry: What’s Crucial for Publisher Yields?
Why Do We Scale Up Businesses Through PMPs?
Publishers Answer to a Changing Advertising Market
The End of The Intrusive Ads Era?