First or Second-Price Auctions: Does It Really Matter for Publishers?
Google advertised in March 2019 that it will start applying the first-price auction mechanism for its publisher services. The question is what this change will mean for the industry. Several exchanges have already started testing out first-price auctions. First and second-price auctions …
What Google’s Shift to First-Price Auction Model Means for Publishers
Google announced that they will be switching to first-price auctions at the end of Q3 of 2019. The first-price auction model is used by many SSPs already, and soon Google will implement it as well on the Ad Manager level. The majority of the programmatic world is …
The True Colors of Ads.txt
The essential information about ads.txt, its meaning, role and tips on how to implement this simple tool aiming to bring simplicity and clarity to the digital ad market in a few quick steps. What is all the fuss with ads.txt about? Ads.txt, …
Clash of the Giants: PubMatic vs. AdForm
The state of rivalry between PubMatic and AdForm and which platform yields more revenue for publishers. …
Confessions of a Biz Dev in the Digital Industry: What’s Crucial for Publisher Yields?
Learning from 1 000 talks with representatives all over the media industry: if you had excellent sales but your ad ops operations were lackluster, say goodbye to your yields. Advertising inventory is one of the most precious assets that a digital publisher …
Why Do We Scale Up Businesses Through PMPs?
Private Marketplaces are on the rise and in the spotlight, with publishers and advertisers trying to increase their revenue in multiple markets. PMPs To Outpace RTB in 2018 The number of publishers selling ad inventory in Private Marketplaces is said to be …
Publishers Answer to a Changing Advertising Market
The advertising market is nearing a breakthrough. Within 5 years, 80-100% display ads will be traded in a programmatic model – that’s the prognosis, at least. Are publishers ready for this revolution that has already started? Various data and sources report that …
The End of The Intrusive Ads Era?
Initiatives by market leaders, such as the one established at the last year’s Dmexco conference Coalition for Better Ads is a sign that we have reached the turning point, where the balance in the editor-user-advertiser relationship must be defined again. Consumers do …