IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving …
Universal IDs for Publishers – Are They a Necessity?
The impending demise of third-party cookies and their multiple delays might make publishers indifferent to the cookieless future. However, it is better to be prepared and seek alternative solutions to manage business in the post-cookie era. And it may be wise to …
Yieldbird in 2020: Challenges and Achievements
Starting 2021, we feel ready to take on the new business challenges that this year brings. This is due to the fact that the previous year was for us – despite the global situation – a year of development, change and recognition. …