First Competition Analysis Dashboard
for Digital Publishers
Know how your inventory's Open Market performance compares with your competitors'
Do you really know your market?
The best and easiest way would be to ask the advertisers. Unfortunately, this might constitute some serious conflict of interest.
In such case, the best you can do is become an advertiser yourself.
However, this requires not only certain skills and knowledge, but also access to the buy side platforms.
This is when MarketScout is of help – you simply specify what domains, formats or other dimensions interest you, and the rest happens automatically!
So how does it work?
MarketScout is based on data gathered thorugh running campaigns on the Open Market. This way we become the clients – advertisers who buy your inventory.
01
Select your competitors and the dimensions you want to target.
Use our interactive configurator to specify the scope of analysis that you need.
You indicate which domains, geos, ad unit sizes and other dimesions interest you. There are no limits - we can provide data for any domain available on the Open Market!
02
We will buy impressions on the domains that you choose.
The data source for MarketScout analysis are programmatic campaigns run on the Open Market. The campagins based on the dimensions specified in the configurator.
You are not involved in this process at all! Calculating the right campaign eCPMs and providing creatives are handled by the Yieldbird Team.
In the process we use the leading buy-side tools such as Google DV360 or Google Authorized Buyers.
03
The analyses are provided regularly.
You choose how often you want the analyses to be delivered - every month, every quarter or every six months.
04
Customize the tool as your needs evolve.
Change of business strategy or a new competitor in the market? Feel free to reconfigure any dimensions whenever you need it. You can change the selected competitors at any time and replace their domains with others. You can also invite any number of team members to use the panel.
THE BENEFITS OF RUNNING
A COMPETITION ANALYSIS:
Knowledge brings increased possibilities. The benefits of running a competition analysis are endless, and they can impact not only on your Open Market performance, but also your negotiations with Agencies or direct Clients:
01
Keep up to date with your inventory's market position.
Knowing in a real-time manner how your inventory is looking from the buyer perspective in terms of quality and prices, you can achieve your business goals more effectively: both internally, by getting your co-workers to see the bigger picture, and in negotiations with external partners, thereby strengthening your expert position with up-to-date market data.
02
Create better pricing strategy and rate cards.
To encourage buyers to spend more money in Direct Sales, or through Programmatic deals, you need to make sure that it will be more profitable for them.
Knowing the real value of your inventory and the pricing strategy of your competitors have, you will negotiate rate cards more confidently.
03
Protect your site from the devaluation.
Bid shading is an algorithm that creates an opportunity for buyers to avoid paying too much for ad impressions - ignoring it can lead to a devaluation of the sales quality of the website. The data provided by the MarketScout competition analysis allows you to easily create a plan on how to counteract bid shading
04
Earn more money now and in the future.
Using a pricing strategy based on unique data, unavailable to the vast majority of Publishers, means that your inventory will be sold at the best possible price in the current conditions. In other words, after incorporating MarketScout data into your business strategy, you can expect higher ad revenues.
WHY MARKETSCOUT?
1
Customizable
Fully flexible - you choose which data dimensions are shown for which domains, and how frequently they are updated.
2
Easy to Use
Apart from intuitive ready-to-use charts and tables, you can download raw data, taken directly from the completed campaigns.
3
Unique
MarketScout is the only tool that instead of aggregates allows to get data as detailed as particular size on particular domain.
4
Secure
You will maintain 100% control - we do not need access to your ad server or any other tools.
WHAT OUR CUSTOMERS SAY ABOUT US?
EASY ONBOARDING FLOW - READY IN JUST 3 STEPS
1. Configure the scope
of your MarketScout dashboard.
2. Create an account
and perform the payment.
3. Congrats!
After ~10 days
you can browse the data and gather insights!
or contact us for personalized demo meeting:
Bogna Jankowska
New Business Lead
publishers@yieldbird.com
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