Less guessing.
More money.

MACHINE LEARNING
UPR MANAGEMENT SOLUTION
FOR DIGITAL PUBLISHERS

PriceGenius by Yieldbird
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AUTOMATED PRICING STRATEGY MANAGEMENT.
INCREASE YOUR AD REVENUES WHILE SAVING RESOURCES.

Programmatic pricing management in Google Ad Manager is an extremely complex task. Setting the right Unified Pricing Rule for the particular ad unit, geo, and device type is already time-consuming, and you still have to guard your inventory value against value deterioration (bid shading & limited demand). Now imagine having a tool that covers it all for you.

Price Genius is a good fit for you, if...

You monetize more than one website

You’re managing your Open Market pricing manually

Your traffic comes from more than one country

Your daily tasks go beyond setting floor prices

Your website’s profits may be higher

Extra time for other projects would be useful

You can maximise your programmatic revenue while saving time and resources dedicated to Unified Pricing Rules management.
You simply pay the uplift share. No uplift, no fee!

What is the magic behind PriceGenius?

01
Transparent benchmarking
The traffic is split into 2 fractions: 90% of traffic is being optimized by PriceGenius, 10% remains untouched by PriceGenius and provides a benchmark for price strategy efficiency.
02
Always optimized UPRs
The prices are optimized daily, in a fully automated manner.
03
Easy to use and maintain
You do not need to do anything - PriceGenius is an automated solution.
04
Daily reporting
We provide daily reports about uplifts for particular ad units.

Why should you choose PriceGenius?

Because it is the only automated pricing solution on the programmatic market that does not make you choose between advanced product technology and the convenience of everyday use. It’s all because PriceGenius is:
1
Widely compatible
Works smoothly with all reporting tools.
2
"Black box" free
Based on key values and Unified Pricing Rules in your Google Ad Manager.
3
UX-friendly
Zero impact on page latency.
4
Cost effective
Zero impact on ad serving costs.

What do publishers say?

THE TEAM BEHIND

Yieldbird’s huge portfolio of Publishers is a data source for our Algorithm
and we constantly devote significant resources to R&D.
There are unique people behind every unique technology. Meet some of them!
Marcin Hajduk

Marcin Hajduk

Strategy Manager

Marcin has 3 years of experience in Digital and Marketing working at Yieldbird and 4 years experience in Strategy Consulting.

Łukasz Sidor

Chief Technology Office

Łukasz has 9 years of experience in Data Science and leads a team responsible for building PriceGenius algorithm.

Łukasz Sidor
Karol Kulasiński

Karol Kulasiński, Ph.D.

Lead Data Scientist

Physicist and Data Scientist experienced in multidisciplinary projects involving multiscale simulation and numerical modeling.

Professor Witold Abramowicz

Research Manager

Prof. Abramowicz is a Professor of Economics, with a postdoctoral degree in Mathematics and an automatic engineer.

Witold Abramowicz

CONTACT US TO FIND OUT HOW PRICE GENIUS
CAN MAXIMISE YOUR PROGRAMMATIC REVENUE:

Bogna Jankowska Yieldbird

Bogna Jankowska
New Business Lead
publishers@yieldbird.com

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