Publisher Solutions

We understand the challenges you are facing, as we are part of a publishing group ourselves. We are also aware of the importance of transparency and control over advertising revenue. That is why we have designed our offer to provide as much value as possible, while keeping you safe and comfortable in the driving seat. Depending on your needs, we can either provide you with an evaluation of your Ad Stack and market position, or introduce rolling solutions to improve your revenue and Programmatic performance over the long term.

Website monetization development
90  +
TEAM MEMBERS
300  +
PUBLISHERS
40  +
COUNTRIES
60  billion +
AD REQUESTS
Programmatic monetization audit

Advisory Package

Unsure whether your Ad Stack is advanced and optimized?
Looking to understand the advertiser perspective of your site?
Searching for revenue opportunities?
Struggling with performance drops?

We have helped many Publishers with our Advisory Package, which is a set of products aimed at giving you a better understanding of your current situation, and which also includes a specific set of recommendations for implementational improvement and streamlining.

01
Ad Stack Review
A consulting project focused on detecting anomalies and inefficiencies on the monetization stack and ad structure in order to reveal a Publisher’s full revenue potential. It also looks to uncover blockers hindering further revenue growth.

Learn more about Ad Stack Review here.
02
Core Web Vitals Excellence
An in-depth analysis of your Core Web Vitals metrics, with actionable feedback and recommendations on how to improve the scores and user experience of your website.

Learn more about Core Web Vitals Excellence service here.
Programmatic revenue improvement

Revenue Package

Want to earn more from Programmatic?
Struggling with the delivery of your goals?
Looking for additional demand sources or Header Bidding solutions?
Lacking a tool or strategy for UPR management?
Need support with PD/PMP troubleshooting?

We are supporting hundreds of Publishers with our Revenue Package, a set of products providing necessary support, know-how, tools and demand sources aimed at improving your Programmatic revenue, both now and into the future.

01
PriceGenius Automated Pricing Tool
A Machine-Learning solution for Unified Pricing Rules management, which maximizes revenue and protects inventory from bid-shading devaluation, while saving you time and resources. It constantly monitors the most important price affecting variables, and automatically adjusts the rates to the optimal level in a fully automated way.

Learn more about PriceGenius here.
02
QuickWrap Header Bidding
A self-service Header-Bidding wrapper which allows you to manage your set of platforms without the need of involving developers. QuickWrap allows you to use Yieldbird demand sources in order to enhance your stack or to evaluate the performance and profitability of specific SSPs before opening your own account with it. This will help you to avoid wasting time on contract negotiations and legal matters.

Learn more about QuickWrap here.
03
Expert Services
Support of skilled Ad Ops, Analysts, Data Scientists or Developers available in bundles of hours; and dedicated to helping you with one-off issues or ongoing tasks. Do you lack resources for your Ad Stack troubleshooting? Looking for support with revenue hacking via the implementation of new products and technologies? Then this is the solution for you!

Learn more about Expert Services here.
04
Yield Management: Full Stack Programmatic
Fully managed service in which Yieldbird takes care of, and shoulders the responsibility for your Programmatic performance in order to give you more time to focus on your main priorities, such as content development and user acquisition. We can provide this service based on either your tools or ours: with Open Bidding, Header Bidding, with other products or without. The decision is always yours, as you retain full control of the process.

Learn more about Yield Management here.

If you have the questions, we have the answers. Our team is ready to help you!
For more information on our products and services, fill the contact form!

Bogna Jankowska Yieldbird

Bogna Jankowska
publishers@yieldbird.com

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