YIELDBIRD RESEARCH HUB

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Research Hub provides in-depth analyses of new functions and tools available for Digital Publishers.
The Data Science, AdOps, and Performance Yieldbird teams share their skills
and experience to deliver reliable research studies.

Yieldbird Publishers
RESEARCH FINDINGS
Pros & Cons of Using Target CPM for Floor Price Management in Google AdManager

RESEARCH FINDINGS
Using Ad Refresh as Extra Demand Source - the Ultimate Guide